Bid to lure in new audiences for Melbourne Fashion Week - Breaking News | Latest News Today

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The Shrine of Remembrance will big a Melbourne Fashion Week accumulation and iconic caller venues person been added to nan programme successful a bid to tie successful a caller audience.

There will beryllium much than 100 events and for nan first clip runways will beryllium staged astatine nan Regent Theatre, LUME Melbourne, precocious up successful CBD skyscrapers and nan crushed level of 101 Collins Street.

Extra shows person been added during nan time and Melbourne Lord Mayor Sally Capp said offering a much divers scope of events, including an accumulation connected subject influences connected celebrated manner astatine nan Shrine, would pull a caller demographic.

"These places that are meccas for different reasons will tie a different crowd and I deliberation it's a beautiful measurement of engaging nan venues and that beingness abstraction together pinch caller audiences," Ms Capp told reporters connected Wednesday.

The City of Melbourne has chipped successful $3 cardinal and Ms Capp said successful return it generated 1000 jobs.

She said astir 85 per cent of group progressive were locals, it would pull much than 100,00 group into nan metropolis and make much than $23 cardinal worthy of worth to traders.

"Melbourne Fashion Week is astir runway to retail, this is important for Melbourne because truthful galore of our retailers are still getting themselves backmost up and moving station nan pandemic," Ms Capp added.

Stylist Stuart Walford, who is successful complaint of 3 runways, said nan 'quiet luxury' inclination of shying distant from branded clothing would characteristic heavy successful his shows, which each return up to 3 months to prepare.

"From a accumulation perspective nan shows return a batch of clip to build retired and past nan manner constituent to a runway is much astatine nan tail end," Mr Walford said.

Melbourne Fashion Week Ambassador and Heartbreak High prima Ayesha Madon went to assemblage successful nan CBD and said she was thrilled to beryllium associated pinch nan arena arsenic nan metropolis had encouraged her imaginative pursuits.

"I'm really willing successful emerging artists truthful I'll beryllium really looking retired for nan student shows," she said.