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Samuel L Jackson has brought his Hollywood dramatics to a caller advertizing run for British baking patient Warburtons.
In nan two-minute clip, which will premiere connected ITV connected Friday evening, nan Pulp Fiction and Marvel star, 74, tin beryllium seen impersonating nan president of nan baking company, Jonathan Warburton.
The Hollywood heavyweight follows successful nan footsteps of George Clooney, Robert De Niro and Sylvester Stallone, who person each antecedently starred successful adverts for nan breadmaker.
Jackson said it was a “pleasure” to meet nan man astatine nan helm of Britain’s biggest family bakery.
“And what an honour to travel successful nan footsteps of ‘Bolton alumni’ George Clooney and Robert De Niro,” he said.
“We had a batch of nosy connected group truthful I dream group bask nan vanished merchandise – nan advertisement and toastie loaf.”
Mr Warburton said of nan advert: “Samuel L Jackson was a pleasance to activity pinch and is invited backmost astatine our bakeries immoderate day.
“Not galore group tin beryllium that commanding and truthful charming astatine nan aforesaid time, and I emotion his hilarious return connected why our toastie loaf is nan existent deal.
“Quality will ever beryllium astatine nan halfway of our fifth-generation family tally business, and our caller advertisement highlights this committedness to freshness and value successful each that we bake.
“Inviting nan big-screen leader of Samuel L Jackson into nan business was a uniquely memorable experience, and we dream to bring immoderate light-hearted humour to viewers astatine location – while reminding nan federation that our toastie genuinely offers our customers nan champion of nan best.”
The advert opens successful Warburtons HQ successful Bolton wherever Jackson is seen taking complete nan agency of president Mr Warburton.
Dressed successful a bluish garment and orangish tie, Jackson says: “Hi, I’m Jonathan Warburton, president of nan UK’s largest family bakery.”
Looking to camera, Jackson past shares a societal station successful which a personification called Steve has questioned nan similarity of Warburtons’ much-loved toastie loaf pinch different support contenders.
This prompts anger from Jackson, who says: “Hell hath nary fury for illustration a baker scorned, Steve.”
A montage past follows which shows nan effort that goes into making nan cleanable toastie loaf earlier Jackson appears connected nan doorstep of Steve’s parents location astatine meal time, wherever he swaps retired their toast for nan Warburtons toastie loaf.
Also successful nan advert, Jackson is seen testing for softness, butter-ability and bounce-back-ability.
The clip ends pinch nan Hollywood prima knocking down nan doorway of nan chairman’s agency wherever he finds nan existent Mr Warburton, who says: “I couldn’t person said it amended myself.”
The bread-baking business is tally by nan fifth-generation of Warburtons, having been group up successful 1876 arsenic a market shop successful Bolton by Thomas and Ellen Warburton.
The caller advert will spell unrecorded connected societal media connected Thursday and will premiere connected ITV 1 connected Friday evening.